What does the keyword mean?

People use keywords, which are words or phrases, in search engines to get the answers they require. Every time you improve your content using SEO, it appears higher in search engine results. It is necessary for boosting the online visibility of the content you provide. You must become an expert with keywords if you want a larger audience to visit your website. They are the key to getting more reach. Keywords are used in various platforms for search engines, digital marketing, programming, etc. They are used differently depending on the context. It is easy to understand how to optimize keywords.

The importance of keywords

Keywords are important to get a higher ranking on search engines. If you optimize your keywords efficiently, your website can rank higher. It can get your site more visitors and increase the traffic rate. Your goal should be for people to land on the page they are looking for. So, if users search the keywords you used in your content, they will land on your website. It saves the time and effort of visitors and improves the user experience. Applying the right keywords may have an immense impact on your online visibility, even if it appears straightforward. One of the most crucial aspects of digital marketing is optimizing keywords for search engines. 

SEO keyword example

Keyword research is the foundation for boosting your website’s online exposure, as everyone knows. Utilizing the right search phrases in your article is a technique that you must implement. In the long term, it could prove profitable for you. To help you out, we will discuss examples of keywords for different niches. You can also check out our guide on niche research in blogging for more information. To help you, I also intend to look over keyword examples for multiple niches.”

• E-commerce

Primary Keyword:

• “Women’s running shoes”

Secondary Keywords: 

• “Top-selling women’s running shoes 2023”
• “Affordable athletic footwear“
• “Running shoes at the best price.”

If you have an e-commerce business for athletic footwear, these keywords are the best examples to use in your content. The primary keywords indicate that users are looking for women’s running shoes. Then the secondary keywords are the requirements they want in the product. It helps the user find exactly what they want to search for.

• Health and Wellness 

Primary Keyword:

• “Healthy recipes for weight loss”

Secondary Keywords:

• “Low-calorie diet ideas”
• “Meal prep for fitness”
• “Easy healthy meal ideas”

A lot of people with different goals can visit a health and wellness blog. Some might want meal ideas that cater to their fitness journey or to try new healthy recipes, while others might be looking for a diet plan for health-related issues. These primary and secondary keywords target a broader audience. 

• Educational Blog

Primary Keyword:

• “Online learning courses”

Secondary Keywords:

• “Free courses online”
• “Best website for online learning”
• “Free digital skills workshop online”

The primary keywords for this niche are being used to attract a very broad audience. However, the secondary keywords help visitors with specific needs reach your page. If someone is searching for websites or blogs that provide free online courses, you can lead them to your blog by using these keywords. 

• Travel Zine

Primary Keyword:

• “Budget-friendly travel destinations”

Secondary Keywords:

• “Affordable travel guide”
• “Popular travel destinations”
• “How to travel on a budget” 

These are the keywords that will help you reach the audience that is looking for travel guides and needs tips for traveling on a budget. You can see that the primary and secondary keywords target the same audience. So, users who search for these keywords will land on your page.

What is the keyword search volume?

In a word, keyword search volume tells you how many times users browse for a specific keyword on a monthly basis. Throughout all the procedures in keyword research, this one is crucial. You can determine the popularity of a keyword through its search volume. It will help you target the audience that uses those specific keywords that are popular on the internet. There are a variety of tools used for keyword search volume online. Using those tools to help you generate keywords for your content would likely increase engagement on your site. Attracting any traffic to your website might be challenging if you don’t use the proper keywords.

How to optimize search volume in SEO

Using relevant keywords is crucial for a successful on-page SEO strategy. Here are a few steps to help you optimize search volume in SEO correctly:

• Keyword research: Make sure to do proper research on your audience and their needs. Learn about user search patterns and identify relevant topics. All of this is important in SEO.
• Stay up to date with the latest trends: It is important to keep checking on the latest trends so you don’t end up using keywords that were popular before but are irrelevant now. 
• Best strategy for your content: You need to consider your niche and industry before relying on search volume. Every keyword works differently based on the context of your site.

It’s true to say that keywords have the power to make or destroy your search engine optimization strategy. Their importance lies in their ability to improve the visibility of your site, attract more visitors, and lower bounce rates. 

Tips for starting keyword research